I have been using Pandora's online stream music service off and on for several years. What got me more concerned lately was it being one of the many services on my Roku video streaming box, which my wife and I use mostly for watching movies from Netflix's "watch instantly" queue.
As I investigated the service more, I came to understand exactly the challenge of what it takes to be truly multi-platform in the current era. It isn't just about having both Web and movable phone versions of your service, but how you have to go deep into a lot of dissimilar devices to request for retrial to your customers.
The cool thing about Pandora isn't that you can originate your own institution radio center that will try to find music based on a particular artist or genre. But that once you set up your inventory on one platform, you can way it in your car, in your home, and on the road in between. All with the same variety of stations and music. As you spend more time with the service, it tries to frame out your likes and dislikes.
